Calculate your engagement rate
Work out your engagement rate for Instagram, TikTok & co. in seconds – and instantly see whether it's good.
Enter followers + average likes/comments.
What is the engagement rate?
The engagement rate shows how actively your community interacts with your content – relative to your reach. It's the key metric for how valuable your audience is. For brands it often counts more than raw follower numbers, because it measures real impact rather than mere size.
How do you calculate the engagement rate?
The common formula is: (likes + comments) ÷ followers × 100. Some also include saves and shares, or calculate against reach instead of followers. For a quick comparison the follower-based rate this calculator uses is enough.
What is a good engagement rate?
As rough benchmarks: under 1% is low, 1–3% is solid, 3–6% is good and over 6% is excellent. Smaller accounts usually reach higher rates than large ones, and the values vary by platform and niche. So take the benchmarks as orientation, not a fixed standard.
Your engagement rate is worth real money: it's your strongest argument in brand deals. How to make it visible in a professional media kit is covered in the guide how to create a media kit. And how much you can realistically charge is in how much do influencers earn?
Show your reach with a media kit
Lincora automatically builds your media kit from your real, cross-platform numbers – including your engagement rate. Free.
Frequently asked questions
The simplest formula is: engagement rate = (likes + comments) ÷ followers × 100. Some also include saves and shares, or relate the rate to reach instead of followers. This calculator uses the common follower-based formula.
As rough benchmarks: under 1% is low, 1–3% is solid/average, 3–6% is good and over 6% is excellent. Smaller accounts usually have higher rates than large ones. The values vary by platform and niche.
Brands pay for impact, not vanity metrics. A small account with a high engagement rate is more valuable for many collaborations than a large one with a passive audience – which is why the rate is your strongest pricing argument.
Yes. TikTok rates are often higher than Instagram, and both depend heavily on account size. Take the benchmarks as rough orientation, not a fixed standard.
Yes, completely free and without sign-up. Your inputs stay in the browser and are not stored.