How to Create a Media Kit: What Brands Really Want to See
A media kit is your application to brands. It often decides whether a collaboration happens at all — and at what price. Yet many creators make the same mistake: pretty designs, but no solid numbers. Brands don't book looks — they book reach, audience and trust.
What every media kit needs
- Short intro: Who are you, which niche, what's your style? Two or three sentences are enough.
- Reach across all platforms: followers and — more importantly — your engagement rate per channel.
- Audience: age, gender, countries. For brands this is often more decisive than raw reach.
- Sample content: a few of your best posts so people instantly see your style.
- Past collaborations: they build trust — even small deals count.
- Services and contact: what you offer (post, story, reel, integration) and how to reach you.
Numbers beat design
A beautifully designed PDF with made-up or outdated numbers gets found out immediately. Brands work data-driven. What counts: current, verified reach and real engagement rates. If your numbers are provable, you can command higher fees. To see which prices are realistic, read How much do influencers earn?
Engagement rate: the metric that matters
An account with 8,000 followers and 6% engagement is more valuable to many brands than one with 80,000 followers and 0.5%. Calculate your engagement rate (interactions divided by reach) and show it prominently. It signals that your community is actually listening.
Keeping it current — the underrated point
A media kit is not a one-time document. Your numbers change every month. A kit that automatically pulls your current, verified numbers is always up to date — you never have to hunt down screenshots again when an inquiry comes in.
Lincora builds your media kit automatically from your real, cross-platform numbers.
Create a media kit for freeFrom media kit to deal
The best media kit is useless if brands can't find it. Put it where interested parties end up anyway: on your bio link page. That way, any brand that discovers you through your socials can check your reach and contact you with a single click.
Frequently asked questions
A short intro, cross-platform reach with engagement rates, audience data, sample content, past collaborations, plus your services and contact.
The easiest way is a tool that pulls your numbers automatically from the platforms — so it's instantly current with every inquiry, without manual updating.
Yes. As a smaller creator you win people over with a high engagement rate — and a clean media kit makes exactly that visible.